Be visible to customers at all times

Statistics show that the average American adult spends an average of 3 hours and 43 minutes on their mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind subconsciously records every image and text (or well-designed app icon!) it comes across.

Create a direct marketing channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.

Build brand recognition

A mobile app for your business can greatly contribute to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner: Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, bold, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed. Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

Improve customer engagement

No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?

Stand out from the competition

These days mobile apps at the small business level are still less common, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be impressed by your forward-thinking approach!

Cultivate customer loyalty

Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there—roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing—we slowly lose our impact on customers because of the immense amount of advertising surrounding us all.